Tuesday, November 20, 2007

Skateboarding Rolls Out of the Suburbs

"Long an activity favored by white kids, skateboarding has surged into mainstream culture on a wave of multimedia appeal. The ESPN X Games are in their 13th season, 3 current shows on MTV feature professional skaters, and sales from the Tony Hawk video game series on Activision have totaled over a billion dollars.

And by infiltrating hip-hop music and urban fashion, the sport has found new popularity among a black demographic that traditionally regarded skating with apprehension, if not scorn."

http://www.nytimes.com/2007/11/11/fashion/11skaters.html?_r=1&ref=style&oref=slogin

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